Stop Buying Phony Likes/Followers!

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Stop Buying Phony Likes/Followers!

Growing your social media follower base is extremely important. It is advantageous to have a growing community anywhere from Facebook to Vine. The more social media 'eyeballs' you have on your product or service, the greater an impact you will make in increasing the reach of your business. In addition, you will also transition yourself in becoming a social brand to really set yourself apart from your competitors. 

Another importance of having a growing community is that your follower base fits the ideal description of your target market - regardless if they are prospect or suspect.

Have you ever come across a website or advertisement of sources who can 'grow' your followers by the thousands overnight? 4 Eyed Media's Bobby Dhillon explains why it's important to avoid these shortcuts.

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Why Real Estate Professionals Need Social Media Marketing

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Why Real Estate Professionals Need Social Media Marketing

As a real estate professional, you’re already well versed in having a charming personality, phenomenal networking skills, and substantial abilities in closing deals.  In a nutshell, you have created your own personal brand when making an impact in a fast-moving competitive environment.  You’ve mastered your abilities offline however it’s important to leverage the same consistency online as well. 

You might already be using social media, however here are some interesting facts you might not have known:

  • Over 84% of real estate professionals are using social media to advertise their services. 
  • Social media has a lead-to-close ratio which is 100% higher than traditional outbound marketing.
  • The fastest growing social media demographics are between 45 to 64 years of age. It’s a suitable target market for your industry. 
  •  93% of consumers use social media to influence their purchasing decision.

After knowing these facts, what steps should a real estate professional take when marketing their residential or commercial services? 

Grow Your Community
Advertising is important, hence you should continue growing your social network to keep potential customers locked into your services.  Facebook, Twitter, and LinkedIn have dynamic tools to help you seek individuals who are actively looking for real estate professionals so you can zero-in on that opportunity.

Tip: Try to use dynamic advertisements and content based marketing to advertise your community. With Facebook, you can ‘boost’ your posts to ensure important information is being reached to its full capacity.

Cultivate Your Community
As you continue to grow your community, be sure to cultivate them in the most creative way.  A low hanging fruit for a real estate professional is advertising featured properties, but you will also need to gauge your community to help them understand what makes you the best solution.  

Tip: Try to influence potential customers to ‘like’, ‘follow’, or ‘contact’ you based on risk free services. Such examples can be market value assessments, free consultations, prizes and rewards, and any other strategies to incentify your social network.   

Be Transparent
It’s important to advertise yourself based on actual properties and clients you have worked with.  It’s easy to get generic images of high rises and ‘attractive’ property, but it’s best to have a real persona on by showcasing your client portfolio.  Customers have a large appreciation for real testimonials and featured properties to ensure they are in good hands.  

Tip: Perhaps featuring a quick video every week on your industry knowledge. Perhaps showcasing a video on reasons to live in a specific area (i.e. schools for children, neighbourhood safety, lower property taxes, etc)

About 4 Eyed Media
4 Eyed Media is your one stop source to improve your online performance for increased customer acquisition and retention, digital cultivation, and increased branding in a competitive online marketplace.  We provide our clients the right tools necessary to help them achieve success with social media management, responsive website development, search engine optimization (SEO), and content marketing.

SOURCES: http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/, http://www.realtor.com/

 

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How to Deal With Online Trolls and Creeps!

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How to Deal With Online Trolls and Creeps!

Social Media is incredible! It has made the world a lot smaller and individuals now have closer access to their favourite company, brand, and celebrity.  Being popular on social media also has annoying inconveniences. That’s right we’re talking about trolls and creeps! 

Social media has made freedom of speech a little more ‘rambunctious’ than usual, and you’re facing irrational pieces of feedback that nobody will say in an actual face-to-face environment.  So how do you deal with them?

 

Evaluate Them

We all know that social media creepers and trolls can be very expressive, so take your time to evaluate them.  Before blocking or counter arguing, really think if this is a discussion worth having.  For creepers, they might over ‘like’ postings or constantly message, however it’s also important to know that your user engagement has increased.  It may be best to see if their ‘obsessive’ behaviour will even take the next step.  As far as trolls are concerned, it’s always best to not feed the trolls with an argument, they will be ready to fire back.  You don’t want to negatively impact the image of your association with petty arguments which can potentially elongate for days.

Ignore Them

If you’re becoming bombarded with obsessive hate or love on your channels, it might not be worth the time of day.  Specifically for trolls, their opinions will reach greater heights, so just agree to disagree.   On the contrary, if there is a review or a customer service concern, it is important to handle that immediately to ensure your fan base that you do care for their business related needs.

Be Professional

There may be an occasion where push comes to shove, and you might need to address these users based on the nature of the subject.  You will constantly find strong opinions expressed on all social media platforms, especially YouTube.  If you’re representing a business or a personal brand, it is important to deal with these matters in a professional way.  Never be argumentative or defensive because you already have a community watching you on a daily basis.  Your online reputation means a lot, so protect it.

 

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Why Social Media is the Pulse of Your Business

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Why Social Media is the Pulse of Your Business

If you own a business, then you will certainly understand the importance of social media. If your business isn't on social media however, then you could be missing out on an entire market of customers, and this is something that a lot of businesses can't afford to do. It doesn't matter whether you own a local bakery or whether you have a corporate empire, social media is the key to success in terms of marketing and it is the pulse of your business.

Social Media and Technology

As technology advances, more and more people are resorting to social media in an attempt to keep up with the growing trends. People are also using social media to connect with friends, family as well as using smart phones to purchase products from internet providers. What many businesses don't realize however is that a lot of people choose to follow companies on social media as well. This may be so they can access deals and discounts and it may be so they can contact them for assistance if they need to. Either way, social media remains to be a great way to advertise your services to customers who have a keen interest in your product or service.

Why People Want To Connect With You

Customers love to be able to connect with a business on a more personal level. It doesn't matter whether they tweet you for help or whether they simply want to see the latest happenings within your company, social media remains to be a great way to connect both businesses and customers together and it remains to be one of the top marketing strategies for companies across the world. It doesn't matter whether you're signed up to Facebook, Twitter, Google+ or even Instagram, social media is the powerhouse behind your success and it could be what your business needs to take things to the next level.


As a business, it is important to keep a social media dialogue consistent, because it has become the pulse many ventures.  Leveraging your brand via social media takes a lot of time and effort and the right strategy needs to be seeded when reaching out to your target market.  Many companies might not feel the need in having a social media, however it is essential to realize that a vast majority of your target market are users of several of social media platforms.  Making an impact on social media is an effective way of showing the beating pulse of your business while leveraging how healthy it is based on its tremendous content. 

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